A Microsite (or HotSite) is indicated for the presentation of an event or product to be launched and which is highlighted and must have its own website.
At the launch of a book the publisher provides a microsite with information about the book and its author.
A car brand launches a new model. Displays detail of the vehicle, information, benefits and technology.
Strong connection to social networks and information to the public, as enrollment forms, informations requests, hobbies, trivia, surveys, scheduling visits, autograph sessions, among others.
Usually the graphic component is very strong in Micro sites in favor of the functional component, the objective is very specific and attention focused on this sole purpose.
Allow registry and user information collecting for subsequent interaction between site and users.
Search Engine Optimization (SEO), site developed in a way to increase the search engine indexation and improve the site ranking.
Newsletters and personalised warnings to be sent to users and partners.
Site marketing in search engines for visibility increase.
In general, Microsites don't have a Web Application. They are made and optimized for the specific purpose and do not require regular maintenance.